At the start of every project we help you identify the purpose, goals, audience, and key messages of the website. This is a crucial step in order to ensure the success of the project, and is a prerequisite to scheduling the project kick-off meeting.
Once we have a broad understanding of the purpose, goals, audience, and key messages, we help guide you in streamlining your content organization. The most important quality of a good higher education website is the ability to convey the information to the user in a clear and accessible manner. Often, this means creating new and improved information architecture and navigation.
The best design transforms your content into a powerful information source with an accompanying, but not overpowering, visual appeal. It’s important to create a friendly and interesting site that keeps users engaged and comfortable with coming back for information.
The site build milestone encompasses implementation of the content into pages on the new website using design patterns created during the design milestone. This is a collaborative effort between the department/center and CLA Information technology to lay out content in a way that is visually engaging, consistent with the CLA VBL, and meets the goals of the website and each page.
We also develop the custom code necessary to realize the unique design of the website, and any custom functionality, adhering to industry standards and best practice.
Once we have a working model of the new website, it’s important to make sure the content, design, and programming all work together to produce a quality product that provides an enjoyable user experience. The Soft Launch allows for all involved parties the opportunity to make final edits to website content prior to the official launch.
The most exciting step is revealing all our collective hard work to the world with a fresh and interesting new site.